“The brand should be approachable, empowering and uplifting. If possible, it should include some subtle reference to the waves of feminism.”
SKETCHES AND LOGO STUDIES
SECONDARY LOGO AND PATTERN
After several iterations exploring the ways that the waves of feminism could be applied to a brand mark, the client selected a word mark to serve as the primary logo with a subtle wave to the M. The waves were then further emphasized in a pattern to be used selectively across additional brand collateral.
SELECTED BRAND BOOK PAGES
BUSINESS CARD DESIGN